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What To Know About Coca-Cola And Its Core Values? Coca-Cola is renowned as a multinational corporation on a global level whose leadership and development have given the nonalcoholic industry for more than 127 years since they started. The company was founded by Asa Griggs Candler on 29 January 1892 in Atlanta, Georgia, United States.
Brand Equity of Coca Cola. Coca Cola is the famous brand known by almost everyone in the world. It is present in every country in the world except North Korea and Cuba and has a broad range of product portfolio that contain more than 3500 different brands. It has a market value of more than $74 billion which is greater than Starbucks, Pepsi The Coca-Cola Company’s strong brand equity, marketing, research and innovation help it to garner a market share of more than 40% in the non-alcoholic beverage industry.
More than 1.9 million coca colas are sold every day in the world. Coca-cola has a huge diversity of drinks, more than 3900, and drinks. The word coca cola is the most famous and understood in the world after the word “ok. The first coca-cola bottle’s price was 5 cents. An average person drinks coca-cola every 4 days.
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The events of the spring and summer of '85 — pundits blasting the "marketing blunder of the century," consumers hoarding the "old" Coke, calls of protests by the thousands — changed forever The Coca‑Cola Company's thinking. At the 10-year anniversary celebration, Mr. Goizueta characterized the "new Coke" decision as a prime example of
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