Buy 3 for $20 with same-day order services + 2 offers2 offers. Pepsi Zero Sugar Soda - 12pk/12 fl oz Cans
Too many of them fail. Crystal Pepsi is a classic example. Almost 25 years ago, Pepsi introduced a new clear cola, believing it would quickly grow to be a billion-dollar brand. They named it
Pepsi Max's current slogan, as of the late 2010s in the US, is "Maximum taste. Zero calories." In January 2023, PepsiCo reformulated Pepsi Zero Sugar in the United States to reduce caffeine, remove ginseng and tweak the sweetener system. The previous formula with ginseng and higher caffeine is still available in Canada. Ingredient list
Crystal Pepsi, just like claw clips, is re-emerging from the depths of the 90s and bringing flavor to 2022. According to a press release, Pepsico is rewinding 30 years and bringing back their
In 1992, Crystal Pepsi launched with a $40 million marketing budget and achieved an entire percentage of soda sales. But that success was short-lived, and PepsiCo yanked the brand in 1993.
drink industry to analyze the competition effects of the introduction of Crystal Pepsi. I use the introduction of Crystal Pepsi as an experiment to infer the market structure and find that price collusion best describe the competition behavior between firms. Then I quantify the change in consumer welfare from the introduction of Crystal
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is crystal pepsi still available